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From Marketplace Sales to a Scalable E-commerce Growth System
A Garden & Outdoor brand had strong product demand and marketplace traction, but needed a more connected system to grow outside the marketplace. FetchIt helped build an e-commerce growth system across paid media, lifecycle marketing, conversion, positioning, and ongoing review.
Demand was already proven, but the brand store did not yet have a repeatable growth model. Paid media, website conversion, offer structure, lifecycle marketing, and reporting needed to work together so the business could grow through more than one channel instead of relying on marketplace traction or one-off campaigns.
FetchIt connected acquisition, conversion, lifecycle, and reporting into one operating system. Paid media across Meta and Google was supported by stronger product messaging, offer testing, conversion review, and email/SMS retention. The work helped the brand move from isolated channel activity toward a system that could be reviewed, optimized, and scaled over time.
The engagement produced 4×+ blended ROAS at scale, a 5–6× lift in average order value, and three integrated revenue channels across paid media, lifecycle marketing, and e-commerce conversion. The brand established a multi-year growth system where each channel had a clearer role and performance improved through ongoing review.
